How one Jesmond HMO saw an £11,440 uplift by switching to a results-driven agent.
For years, this landlord had self-managed their Jesmond HMO. It had always eventually let and the rent had always covered itself. Nothing felt broken, so nothing felt urgent.
But this year was different, Enquiries were slow. Weeks passed with no applications. A reliable property had suddenly become a source of stress.
That’s when we spoke about our Student property management service in Newcastle.
The Conversation
The landlord wasn’t looking for a sales pitch.
They wanted clarity, what’s going wrong, and how do I fix it? and what’s the benefit of using your agency?
We reviewed the marketing, the photographs, the pricing strategy, and the way the property was being positioned for the student market. The fundamentals were there, but the presentation, timing, and approach weren’t aligned with current student demand.
Jesmond is competitive.
But the right agent can turn that into an advantage.
The Switch
The landlord instructed Bowson to take over the advertising and management.
Within days the listing went live with new photography, a repositioned market rent update, refreshed description, and fully optimised marketing across our platforms and database.
The result was immediate.
In less than a week, we generated:
• 8 Offers
• Multiple viewing blocks
• Competing groups looking to secure quickly
And most importantly:
We increased the rent from £107 pppw to £151 pppw.
That’s an £11,440 uplift for the year on a single property.
The Outcome
After paying our management fees, the landlord still makes thousands more than last year, without the stress, without the time commitment, and with a fully structured compliance process behind them.
What had been a declining asset became a top-performing HMO again.
Not through luck.
Through strategy.
The Bigger Message
Many landlords self-manage successfully.
Others work with agents who simply “go with the flow.”
But accuracy, presentation, pricing, compliance, timing, and marketing all need to be right.
And when they are, results look like this.
The Bowson Difference
We don’t just list properties.
We position them.
We optimise them.
We make sure they perform.
Because a small change in approach can produce big returns, often far beyond the cost of management itself.
Want the same uplift on your property?
Book a no-obligation conversation with us today about Student property management in Newcastle
Contact Bowson →